FEB 15 – MAY 08 | MONTREAL AIRPORT
Large mural located in the international departures jetty of the Montreal airport.
Creative Agency: Campbell Ewald
Media Agency: Universal McCann
Reaching more than 14 million passengers every year, Astral Out-of-Home (OOH) and Pierre-Elliot-Trudeau Airport are continually innovating with the launch of new and innovative products that are sure to catch travelers’ attention.
This is exactly what they’ve done with their newest ad execution for Moores,the largest men’s specialty retailer in Canada. In order to promote the launch of award-winning fashion designer Joseph Abboud’s new menswear collection that is carried exclusively at Moores and made in Canada of fine Italian fabrics, two window displays were custom made to showcase the quality materials used in Joseph Abboud suits. Both displays are featured within a huge mural showing the designer’s studio and measuring 8 feet height by 70 feet wide, which makes it impossible for passengers to miss!
This is a new Astral OOH Transport product at Pierre-Elliot-Trudeau Airport. This execution, which includes a giant mural, 2 window displays, 2 pillars and a floor sticker, can be admired at the end of the security checkpoint leading towards the international departures near Gate 50.
Thanks to the huge banner and pillar wraps located in a high traffic zone, Astral OOH, Moores and Pierre-Elliot-Trudeau Airport were able to work in collaboration in order to create a very unique and innovative advertising execution that stands out, and will certainly create talk amongst the passengers!