All posts by Astral Studio

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CHUM 104.5

JULY 30 – SEPTEMBER 23 | TORONTO
STREET FURNITURE • TSA

With a new brand image in mind, CHUM 104.5 debuted a bright, colourful campaign putting the city of Toronto front and centre. The uniqueness and hipness of the CHUM brand was emphasized with special executions at multiple Astral transit shelter locations within the city. Neon lighting was added to make the campaign “pop” (as its tagline read) and decals wrapped around the ad case while glass showed off the brand’s colourful image. As an added bonus, consumers could take photos of themselves as part of the decals.

Media Agency : Bell Media
Creative Agency : Leo Burnett

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Tresemmé

MAY 21 – AUGUST 5 2018 | MONTREAL
TRANSIT • DIGITAL MURAL

TRESemmé created a dynamic campaign that blew through Berri-UQAM and McGill subway stations in Montreal. Two wind sensors were installed on the subway platform to record the speed of the wind in the tunnel. The windspeed would then activate a video of the TRESemmé ad, showing the model’s hair blowing in the breeze caused by the incoming train. TRESemmé wanted to promote the strength of their new range of hairspray, which holds hair in place even after exposure to strong winds without losing its shape.

Media Agency: Mindshare

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Brand USA

JUNE 18 – JULY 15 2018 | TORONTO
STREET FURNITURE • TSA WRAP + DIGITAL

To promote the release of the film “America’s Musical Journey” at the Ontario Science Centre, Brand USA wrapped Astral’s largest transit shelter at Dundas Square with bright visuals. The video screen at 10 Dundas was also used in addition to live musical talent that drew curious pedestrians in.

Media Agency : Mosaic Sales Solutions US
Creative Agency: Mosaic Sales Solutions US

Street Furniture

Scotiabank

APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL

Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.

Media Agency : PHD
Creative Agency : Bensimon Byrne

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Netflix – 13 Reasons Why

MAY 14 – JUNE 10 2018 | TORONTO
STREET FURNITURE • TSA

To promote season 2 of Netflix’a popular show ’13 Reasons Why’, Astral was tasked with building a special showcase unit inside a Toronto transit shelter. The case was fully lit and oversize polaroids of characters from the show were strung in rows within the space. The result captured the style and mood of the show.

Media Agency : Universal McCann Canada
Creative Agency : Midnight Oil

creative-project, Latest Posts

Super Écran

MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION

To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.

Media Agency: Bell Media
Creative Agency: Bell Media