All posts by Astral Studio

Scotiabank

APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL

Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.

Media Agency : PHD
Creative Agency : Bensimon Byrne

Netflix – 13 Reasons Why

MAY 14 – JUNE 10 2018 | TORONTO
STREET FURNITURE • TSA

To promote season 2 of Netflix’a popular show ’13 Reasons Why’, Astral was tasked with building a special showcase unit inside a Toronto transit shelter. The case was fully lit and oversize polaroids of characters from the show were strung in rows within the space. The result captured the style and mood of the show.

Media Agency : Universal McCann Canada
Creative Agency : Midnight Oil

Super Écran

MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION

To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.

Media Agency: Bell Media
Creative Agency: Bell Media

Just For Men

MARCH 2018 | MONTREAL
TRANSIT • VIDEO WALL
Mediacom and COMBE collaborated with Astral to execute a major campaign at Montreal’s Central Station to promote the new line of beard care products from Just For Men.

By adapting facial recognition technology, a beard recognition device was built into a digital mural. Every time a bearded man was detected, a message played and spoke directly to him.Another example of how Astral is fueling brand possibilities.

Media agency: Mediacom
Client & Creative: Combe

Shreddies

APRIL 2018 | TORONTO
STREET FURNITURE • TSA

To promote their charitable effort, Shreddies advertised empty bowls on Astral’s transit shelters in Toronto. The 3 special executions comprised of an empty bowl with a spoon and placemat on a table setting. Consumers were asked to take photos of the empty bowls and post them to Facebook or Instagram with the hashtag #ShreddiesFillTheBowl. For every picture posted online, Shreddies donated an equivalent of 10 bowls of cereal to charities across Canada, thereby providing breakfast to children all across the country.

Media Agency: Starcom Worldwide
Creative Agency: Ogilvy & Mather

Loblaws – PC Optimum

JANUARY 29 – MARCH 19 | TORONTO
OUTDOOR • MURAL + HORIZONTAL

To promote the merging of the PC Plus and Shoppers Optimum loyalty cards, Loblaws went big on Astral boards in Toronto. The concept of “Better Together” was played out by using oversized dental floss to connect two horizontal boards and was emphasized by 2 side-by-side murals at Church and Bloor.

Media Agency: Dentsu Media
Creative Agency: John St.

Le Casino de Montréal

Casino Montreal is in vacation mode and offering an immediate departure to the South! Astral produced a playful campaign at the McGill subway station where people are invited to move their arms around and show off their best dance moves. When passersby walk in front of the mural, Gregory Charles (the casino’s ambassador), begins to play the ukulele. A marker on the floor was placed in front of the digital wall to encourage people to interact with the advertising face. By waving their arms, or perfecting their dance moves on the marker, the characters surrounding Gregory reproduce the gestures in perfect synchronization. At the end of the 30-second choreography, the experience ends and gives way to a message inviting people to the Casino.

Media agency: Cossette Media
Creative agency: Cossette

Lotto 649

Client : Loto-Québec – Marie-Claudel Lalonde, Janie Thériault, Zoé Doucet, Marianne Brault
Agency : Sid Lee
Creative Director : Alex Bernier
Creation: Christopher Jones, Alexandre Pellerin, Quentin Fauchon
Account services : France Wong, Noémie Martin, Jenny Pham
Production : Sid Lee Studio – Audrey Filliatrault
Video Editor : Alex Miglierina, Gabriel Cartier
Media Agency: Sid Lee Média – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon

Infiniti

5 FEBRUARY – 25 FEBRUARY | CAL, EDM, TOR, VAN
DIGITAL • DIGITAL LARGE FORMAT

In partnership with the radio teams from Calgary, Edmonton, Toronto and Vancouver, Astral has launched an exclusive, state-of-the-art campaign combining radio with out-of-home for its client Infiniti. Whenever an Infiniti ad airs on the radio, our new system sends out a signal to display the same campaign on Astral’s digital boards.

Media Agency: OMD