AUG 29 – SEPT 12 | MONTREAL
STREET FURNITURE • MEGACOLUMN
H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.
Media Agency: Initiative
Creative Agency: H&M
AUG 22 – 18 SEPT | MONTREAL
TRANSIT • DOMINATION 1000 DE LA GAUCHETIÈRE + SOCIÉTÉ DE LA PLACE DES ARTS
Coffee roaster Van Houtte dominated the hallways of both 1000 de la Gauchetière and the Société de la Place des Arts promoting their coffee products using the tagline “Taste Every Nuance“ and connecting with passengers during their morning and evening commute.
Media Agency: PHD Montréal
Creative Agency: Tuxedo
Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques
Media Agency: M2 Universal
Creative Agency: KBS+P Montreal
AUG 22 – OCT 2 | TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP
Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.
Media Agency: OMD Canada
Creative Agency: Publicis
JUL 18 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
With the help of a double-decker bus wrap, Sony Pictures promoted the release of the film Sausage Party. With its bright colours, the visual was a perfect execution to attract the attention of passers-by.
Media Agency: Universal McCann Canada
Creative Agency: Clockwork Productions
JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS
During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.
Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.
Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.
Media Agency: UM
Creative Agency: McCann / BBDO New York / Astral Out of Home
JUN 20 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
Space for Life (Espace pour la vie) used the Double Decker bus to remind tourists of the different attractions found at Space for Life including the Biodôme, Insectarium, Botanical Gardens and Planetarium.
Media Agency: Équipe Espace Pour La Vie
Creative Agency: Orange Tango
JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION
During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.
Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal
JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS
IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS
Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.
Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA
JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION
Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.
Media Agency: Media Experts
Creative Agency: LG2
