All posts by Astral Studio

creative-project

Dairy Farmers of Canada

JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION

Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day.  A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter.  Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day.  The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day.  The special was supported by a standard 50grp TSA buy.

Media Agency: M2 Universal
Creative Agency: DDB Toronto

creative-project

AUDI

APR 25 – MAY 27 | MONTREAL + TORONTO
OUTDOOR ADVERTISING • HORIZONTAL

The distinct look of Audi headlights is immediately recognizable on the road. The all-new 2017 A4 features full LED headlights with precise light output, high-energy efficiency and almost identical to natural daylight. Special 5700K led lights were incorporated into billboards in both Montreal and Toronto to demonstrate the new headlights.

Creative Agency: Zulu Alpha Kilo
Media Agency: Mediacom Canada

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CHATR

MAY 30 – AUG 28  |  MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS

Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.

Creative Agency: BBDO
Media Agency: OMD Canada

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TOURISM NOVA SCOTIA

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

creative-project, Transit

VILLE DE MONTRÉAL

APR 4 – SEP 18 | MONTREAL
TRANSIT • CHAMPS-DE-MARS STATION • WALL WRAPS

La Ville de Montréal used two murals at Champs-de-Mars station to promote the city’s St-Paul street and its shops. The integration of the murals into the environment created an optical illusion that was seemless and gave the impression being on St-Paul street.

Creative: Ville de Montréal

creative-project

TELUS

APR 2016 – 2017 | MONTREAL
AIRPORT • CHARGING STATIONS

All 118 charging stations were wrapped to promote Telus’s roaming plan offers. Each jetty had its own visual creating an impressive impact in the different hold rooms reaching travellers during their dwell time at the airport.

Creative Agency: Tank
Media Agency: Cossette

creative-project, Transit

PRINCE EDWARD ISLAND TOURISM

MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS

Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.

Creative Agency: Prime Creative
Media Agency: M2 Universal

creative-project

HILTON HOTELS & RESORTS

APR 4 – MAY 1  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE

Hilton used the TSA Interactive network in Toronto to encourage consumers to visit Hilton.com for the best rates. The campaign featured a memory game with images of Hilton destinations and the posters surrounding the interactive screen encouraged consumers to book at the Hilton site and free wi-fi at all Hilton resorts.. The campaign included standard transit shelter posters in Toronto and Digital Street Columns in Montreal.

Creative Agency: Isobar
Media Agency: OMD Canada