SEPT 5 – NOV 6 | MONTREAL
TRANSIT • WRAPPED DIGITAL MURALS + PLATFORM POSTERS WITH VINYL EXTENSIONS
GAZ METRO PROMOTES RENEWABLE ENERGY
To put forward the ecological use of renewable energy and natural gas, Gas Métro decided to work with the Astral Out of Home Transit products to create an impact to possible customers. A total of 6 digitals murals were wrapped in the Montreal subway, the 1000 de la Gauchetière and the Central Station. In addition, a nifty vinyl wrap around a dual platform poster at the Berri subway station transforms efficiently both posters to a trailer truck.
JUL 11 – AUG 1 | MONTREAL
STREET FURNITURE • MEGACOLUMN EXTENSION
Stella Artois decorated a centrally located MegaColumn inviting foodies to the Old Port in Montréal to participate in an extraordinary culinary dining experience taking place from August 4th to the 11th.
JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS
During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.
Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.
Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.
Media Agency: UM Creative Agency: McCann / BBDO New York / Astral Out of Home
JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION
During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.
Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal
JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS
IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS
Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.
Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA
JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION
Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.
MAY 30 – AUG 28 | MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS
Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.
MAY 2 – MAY 29 | MONTREAL
TRANSIT • STATION DOMINATION • BERRI-UQAM STATION
Statistics Canada dominated Berri-UQAM station by wrapping the turnstiles, baricades, ticket booths and pillars in fun, colourful creatives to remind transit users to complete their Census forms for 2016.
APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.
Creative Agency: DDB Canada
Media Agency: OMD Canada
McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.
Creative Agency: KBS Canada Media Agency: Universal McCann
APR 07 – MAY 01 | MONTREAL
OUTDOOR ADVERTISING • SUPERBOARD 3D EXTENSION
IGA used a 3D extension of a crane and a 3D “G” from the IGA logo being lowered in front of a superboard to promote the “Baisse de prix” which translates to “Lowering Prices”.
Creative Agency: Sid Lee
Media Agency: Carat
For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.