JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS
IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS
Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.
Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA
JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION
Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.
MAY 30 – AUG 28 | MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS
Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.
MAY 2 – MAY 29 | MONTREAL
TRANSIT • STATION DOMINATION • BERRI-UQAM STATION
Statistics Canada dominated Berri-UQAM station by wrapping the turnstiles, baricades, ticket booths and pillars in fun, colourful creatives to remind transit users to complete their Census forms for 2016.
APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.
Creative Agency: DDB Canada
Media Agency: OMD Canada
McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.
Creative Agency: KBS Canada Media Agency: Universal McCann
APR 07 – MAY 01 | MONTREAL
OUTDOOR ADVERTISING • SUPERBOARD 3D EXTENSION
IGA used a 3D extension of a crane and a 3D “G” from the IGA logo being lowered in front of a superboard to promote the “Baisse de prix” which translates to “Lowering Prices”.
Creative Agency: Sid Lee
Media Agency: Carat
For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.