Category Archives: Latest Posts

IKEA

JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS

IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

Apple

JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS

Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.

Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA

Bell – Festivals 2016

JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION

Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.

Media Agency: Media Experts
Creative Agency: LG2

CHATR

MAY 30 – AUG 28  |  MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS

Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.

Creative Agency: BBDO
Media Agency: OMD Canada

TOURISM NOVA SCOTIA

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

McCain

MAR 28 – MAY 08  |  TORONTO
TSA

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

IGA

APR 07 – MAY 01 | MONTREAL
OUTDOOR ADVERTISING • SUPERBOARD 3D EXTENSION

IGA used a 3D extension of a crane and a 3D “G” from the IGA logo being lowered in front of a superboard to promote the “Baisse de prix” which translates to “Lowering Prices”.

Creative Agency: Sid Lee
Media Agency: Carat

JOE FRESH

MAR 28 – APR 04 | TORONTO
TSA INTERACTIVE + WRAP

For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.

Creative – Joe Fresh
Media Agency – DentsuBos


COGECO

FEB 08 – FEB 29 | TROIS-RIVIÈRES • BURLINGTON
HORIZONTAL

Innovative LED lighting highlighted a downhill skier, promoting Cogeco’s fibre optic internet service on Astral Out of Home horizontal billboards in Quebec and Ontario.

Creative Agency: Taxi
Media Agency : Touché!

Humira

15 – 22 FEBRUARY | MONTREAL AIRPORT
TAXI ZONE + DOMESTIC ARRIVAL DOMINATION

Domination of the domestic arrivals and taxi zone at the Montreal airport including pillars, AeroColumns, Spectaculars, and floor and window decals.

Creative Agency: Tank
Media Agency: Vizeum