Category Archives: Latest Posts

Gaz Métro 2016

SEPT 5 – NOV 6 | MONTREAL
TRANSIT • WRAPPED DIGITAL MURALS + PLATFORM POSTERS WITH VINYL EXTENSIONS

GAZ METRO PROMOTES RENEWABLE ENERGY

To put forward the ecological use of renewable energy and natural gas, Gas Métro decided to work with the Astral Out of Home Transit products to create an impact to possible customers. A total of 6 digitals murals were wrapped in the Montreal subway, the 1000 de la Gauchetière and the Central Station. In addition, a nifty vinyl wrap around a dual platform poster at the Berri subway station transforms efficiently both posters to a trailer truck.

Creative agency : Cossette
Media agency: Cossette

Mobil 1

JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS

During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.

Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.

Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.

Media Agency: UM
Creative Agency: McCann / BBDO New York / Astral Out of Home

Mazda

JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION

During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.

Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal

IKEA

JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS

IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

Apple

JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS

Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.

Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA

Bell – Festivals 2016

JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION

Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.

Media Agency: Media Experts
Creative Agency: LG2

CHATR

MAY 30 – AUG 28  |  MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS

Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.

Creative Agency: BBDO
Media Agency: OMD Canada

TOURISM NOVA SCOTIA

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

McCain

MAR 28 – MAY 08  |  TORONTO
TSA

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

IGA

APR 07 – MAY 01 | MONTREAL
OUTDOOR ADVERTISING • SUPERBOARD 3D EXTENSION

IGA used a 3D extension of a crane and a 3D “G” from the IGA logo being lowered in front of a superboard to promote the “Baisse de prix” which translates to “Lowering Prices”.

Creative Agency: Sid Lee
Media Agency: Carat

JOE FRESH

MAR 28 – APR 04 | TORONTO
TSA INTERACTIVE + WRAP

For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.

Creative – Joe Fresh
Media Agency – DentsuBos