JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS
IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS
Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.
Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA
JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION
Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.
JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION
Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day. A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter. Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day. The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day. The special was supported by a standard 50grp TSA buy.
Media Agency: M2 Universal Creative Agency: DDB Toronto
APR 25 – MAY 27 | MONTREAL + TORONTO
OUTDOOR ADVERTISING • HORIZONTAL
The distinct look of Audi headlights is immediately recognizable on the road. The all-new 2017 A4 features full LED headlights with precise light output, high-energy efficiency and almost identical to natural daylight. Special 5700K led lights were incorporated into billboards in both Montreal and Toronto to demonstrate the new headlights.
Creative Agency: Zulu Alpha Kilo
Media Agency: Mediacom Canada
MAY 30 – AUG 28 | MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS
Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.
MAY 2 – MAY 29 | MONTREAL
TRANSIT • STATION DOMINATION • BERRI-UQAM STATION
Statistics Canada dominated Berri-UQAM station by wrapping the turnstiles, baricades, ticket booths and pillars in fun, colourful creatives to remind transit users to complete their Census forms for 2016.
APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.
Creative Agency: DDB Canada
Media Agency: OMD Canada